Pen company Pilot has launched a web application that lets you create your own handwritten font. How cool is that! I think it’s spot on for the brand – electronic communication certainly lacks the personal connection we feel when we receive a handwritten letter. I haven’t tried the application yet because I don’t own a printer but judging by the video the default email template includes a big ugly pen. How subtle. Many brands go too far in wanting credit for their good deeds. Pilot just adds to the list.
DDB Canada has come up with the idea of live Twitter murals to catch the attention of busy Americans in New York, Chicago and LA. Maybe Tourism New Zealand would have been better off doing this kind of stuff rather than blowing $300,000 a day on a giant rugby ball.
Most agency types would dismiss porn as grubby and good for nothing but its influence on the internet industry is undeniable, as can be seen here, here and here. Simply put, sex sells. Car manufacturers know it, so too parfumiers and…Dutch porn star Bobbi Eden. On 6 June Bobbi tweeted that she would give every one of her followers oral sex if Holland won the World Cup. Since then her number of followers has rocketed by more than 100,000 (approximately 2,000%). Even if Holland had won, she had reneged on the deal and lost half of her new followers as a result, the tactic would still have been a success.
Tweet nicely about Old Spice and it could be you receiving a personalised message viewed by millions on YouTube, just as fans including Ellen DeGeneres, Perez Hilton and Rose McGowan have already. I wonder if these celebs are actually paid ambassadors. Not a silly idea when you consider the respective popularity of all involved. In any case, I’m impressed by the way the brand is monitoring social media and acknowledging folk. It reminds me of a nice email I sent to the makers of Cyclops yoghurt last week. They didn’t even reply (!) so I wrote again, saying I lied and that their yoghurt really sucked. Yeah that’ll teach ‘em.
DDB Stockholm has won a Cyber Grand Prix for its ‘Volkswagen Fun Theory’ campaign. Here’s the case study that pretty much explains it all. Well worth a look.
Most websites don’t need much to stand out. But they do need something, even if it’s only a simple click and drag to view sunnies from either side. I’m working on a marine safety site at the moment. Fairly bog standard product stuff that I want to make more memorable by introducing a ‘Tales of the Unexpected’ theme to the landing page, based on survivors’ testimonials. Wish me luck!
What’s the worst that could happen? Sounds like the brains behind this Facebook app for Dr Pepper might be Des Kaye admirers (see Little Britain Live if you don’t know what I mean). Sick of all the noise online, the drink’s agency has come up with a competition that lets them hijack people’s status updates. All you have to do is choose a level of updates you’re comfortable with, from mildly annoying to super embarrassing, then prepare to have a laugh at your own expense. Kind of reminds me of BK’s Whopper Sacrifice – a dig at those insecure souls who simply befriend people on Facebook to appear more popular.
Wow, 2.8 million clicks for a banner campaign! Uniqlo had a sale and decided to spread the word via a widget embedded by willing blog and website owners. Click the widget and the page transformed into a Uniqlo Lucky Ticket that revealed great deals or a tote bag prize. I encourage all brands to copy this idea and see if they get the same results. It will help if you have an uber cool, global brand with plenty of disciples (I can’t see the same idea working for Hallensteins or Barkers).
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