A salute to Wilbur Kookmeyer.
The Kookmeyer Institute was established in honour of the late Wilbur Kookmeyer, a comic character tragically killed off by his creator in August 2006. Wilbur knew little of the digital age. But I’ll never forget the front page of the Otago Daily Times when a journalist reported that a St Clair surfer named Wilbur Kookmeyer had been rescued from sea lions. Now that’s gullible.
Enough of the small talk though. What you really want to know is what we can do for you. The answer is online content development designed to better connect you with your customers. This is not a simple case of supplying a few words on this page and that. No, no, no.
It’s up to you of course but we can also:
- Sort out all you need to say (which may differ from all you want to say)
- Look for interesting ways to engage users (be it a video, widget, competition or social utility etc)
- Devise seeding campaigns that pull traffic to whatever you create (either paid placements or organic seeding)
- Extend online initiatives across a range of consumer touchpoints for maximum effect.
An artist’s impression of the planned Kookmeyer Institute headquarters. Client parking will be available.
I say ‘we’ because the Kookmeyer Institute has entered into loose supply agreements with a media guy, design guy, IA girl, strategy guy, post production house and web developers to make things happen. These are all skilled professionals who have worked in big agencies like Draft FCB (New York) and LBi (London). I myself have been a copywriter at both Ogilvy and Y&R. So collectively you could see us as a full service digital agency.