The Kookmeyer Institute was formed in 2007 as an alternative to old world advertising based on one-way conversations.
As a copywriter in ad agencies, I’d become tired of the whole interruption model and originality for the sake of being original. I wanted to be more useful, more relevant, to consumers and digital fit that bill.
Fortunately new media has changed the game: today it’s not what you say you do, it’s what you do, do that counts.
In this new age of communication, I fill a gap for content creation not entirely covered by advertising agencies (which are focused on very short-term campaigns and gimmicks), or, web developers (who are passionate about design and technology but not the words).
What I do is more than just digital writing: it’s digital content development driven by a solid understanding of the various digital channels and a certain entrepreneurial flair.