Kookmeyer Institute » Banners

Uniqlo Lucky Switch

Gerry Kookmeyer — Sat, 12 Jun 2010 06:40:05 +0000

Wow, 2.8 million clicks for a banner campaign! Uniqlo had a sale and decided to spread the word via a widget embedded by willing blog and website owners. Click the widget and the page transformed into a Uniqlo Lucky Ticket that revealed great deals or a tote bag prize. I encourage all brands to copy this idea and see if they get the same results. It will help if you have an uber cool, global brand with plenty of disciples (I can’t see the same idea working for Hallensteins or Barkers).

UNIQLO LUCKY SWITCH from HN on Vimeo.

Where’s Dexter?

Gerry Kookmeyer — Sat, 19 Sep 2009 06:57:45 +0000

Showtime recently promoted season 4 of its very cool show, Dexter, with a simple, cheap-as-chips game that makes great use of You Tube. Give it a go and see if you can spot the lead character on Level 4 - I still can’t (duh!) but lucky for me the TV channel has since posted the trailer itself.

Tiger Woods game banner

Gerry Kookmeyer — Mon, 10 Aug 2009 10:32:57 +0000

EA Sports is promoting its latest Tiger Woods game with this fun banner ad that leads you through several bogus sites. His delivery is a bit wooden but I really enjoyed it. Which reminds me – if the burglars who broke into my home are reading this: it’s not too late to return my PlayStation!

Pringles banner ad

Gerry Kookmeyer — Fri, 17 Jul 2009 02:31:29 +0000

Bridge Worldwide has redefined what it is to engage users with meaningless jibber jabber. Check out this highly annoying yet amusing banner ad that reloads with a new comment every time you click (I clicked approximately 107 times before it conceded to my persistence). I wonder if Joe Public made the connection between the obsessive clicking and Pringle’s slogan, ‘Once you pop, you can’t stop’.

Volkswagen (again!)

Gerry Kookmeyer — Sat, 04 Jul 2009 00:26:45 +0000

Here’s a nice banner ad that tracks back to the last page visited. It works well in terms of positioning the VW as a smart car, though I’m not sure a rear-view camera is a big selling point. If you see any other executions of this campaign feel free to send them through.

Playground barometer

Gerry Kookmeyer — Wed, 27 May 2009 11:42:56 +0000

Not sure what jacket to wear today? Type in any destination and the Playground barometer will tell you! Stockholm agency Dallas sthlm’s banner ads recognise your IP address then match it to the local weather forecast wherever you may be (including Auckland). Enter a destination in the middle of a heat wave and the reply is ‘no jacket required today’. Good to see they aren’t too hard sell.