All posts in Everything else

True ‘A-list’ celebrities rarely make themselves available to the Kiwi public. So when they do, retailers need to milk the opportunity for all it’s worth via social media.

This thought struck me when Gordon Ramsay recently hit Auckland to promote his wares at two local stores. Getting fans to the events was never going to be an issue. The real challenge was how to maximise publicity in order to create buzz, extend the life of the events and include customers unable to attend.

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The people have spoken! By showcasing the latest digital creative from around the world over the past three years, I had hoped to inspire marketing managers and business owners here in NZ. But it didn’t quite pan out that way. So, starting soon, I’ll be focusing on more practical news, views and tips to help you get ahead online. (You can still find links to the occasional campaign by following me on Twitter.)