Casting Robert Downey Jr as Baker St’s most famous detective is like placing Tom Hanks in the role of Robert Langdon – it’s rubbish. But I digress. AKQA has orchestrated a cool new online game to create buzz around the upcoming Sherlock Holmes movie. All of the action takes place via Facebook because it takes a TEAM to solve a mystery. Alas, the profiler deduced I would be best in the role of Dr Watson, meaning I must play second fiddle to a Harvard geometer. The production values are slick and the copywriting first class, so sign-up and see what unfolds!
Bad news: I always wanted a slot car set when I was a kid. Good news: now I can play VW’s online version. Created by Tribal DDB London, the 1:43 scale models of the new Golf GTI are fitted with tiny cameras that give you a ‘driver’s eye’ view round the 30×25ft Scalextric track. From my experience of writing for car makers, VW has shown remarkable restraint in keeping product details to a minimum.
Surely this year’s ‘must have’ for army recruitment sites! No, make that any site! Introducing Agency Republic’s dedicated webgame to celebrate the launch of Killzone 2. Register, download the application, then lock and load – you’re ready to cut down bad SOBs whenever they appear on your browser. The only downer is the Mozilla FireFox recommendation. (What’s with all these brands that aren’t Mac/Safari friendly? Grrr.)
Joy! Turns out Tribal DDB Paris did an English version of its online game for Airwaves. Some bloggers have suggested the technique of dubbing over vintage 70s movies is passé but I think the site looks pretty cool. I just wonder if the proposition – Mexican wrestler gets his strength from chewing gum – might have been better suited to an energy drink or power bar. Maybe.
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