Kookmeyer Institute » Twitter

Canadian Tourism

Gerry Kookmeyer — Mon, 19 Jul 2010 08:03:06 +0000

DDB Canada has come up with the idea of live Twitter murals to catch the attention of busy Americans in New York, Chicago and LA. Maybe Tourism New Zealand would have been better off doing this kind of stuff rather than blowing $300,000 a day on a giant rugby ball.

Boobi Eden

Gerry Kookmeyer — Wed, 14 Jul 2010 21:10:57 +0000

Most agency types would dismiss porn as grubby and good for nothing but its influence on the internet industry is undeniable, as can be seen here, here and here. Simply put, sex sells. Car manufacturers know it, so too parfumiers and…Dutch porn star Bobbi Eden. On 6 June Bobbi tweeted that she would give every one of her followers oral sex if Holland won the World Cup. Since then her number of followers has rocketed by more than 100,000 (approximately 2,000%). Even if Holland had won, she had reneged on the deal and lost half of her new followers as a result, the tactic would still have been a success.

Old Spice mutual admiration society

Gerry Kookmeyer — Wed, 14 Jul 2010 06:02:10 +0000

Tweet nicely about Old Spice and it could be you receiving a personalised message viewed by millions on YouTube, just as fans including Ellen DeGeneres, Perez Hilton and Rose McGowan have already. I wonder if these celebs are actually paid ambassadors. Not a silly idea when you consider the respective popularity of all involved. In any case, I’m impressed by the way the brand is monitoring social media and acknowledging folk. It reminds me of a nice email I sent to the makers of Cyclops yoghurt last week. They didn’t even reply (!) so I wrote again, saying I lied and that their yoghurt really sucked. Yeah that’ll teach ‘em.

@Gilly

Gerry Kookmeyer — Thu, 30 Jul 2009 23:13:36 +0000

“Come in Gilly, repeat, come in Gilly, over.” Looks like Adam Gilchrist (the batsman who always walked – yeah right) has gone bush, judging by his tweets on the Ashes series. Gilly was enlisted by UK telco, 3, for the job of celebrity tweeter in a move that could have proved a masterstroke given his inside knowledge. Alas the tweets have been few and far between and often bordered on the banal. No doubt 3′s praying for a spectacular comeback to the keyboard, otherwise this campaign will probably do the brand more harm than good.

Moonfruit on Twitter

Gerry Kookmeyer — Wed, 29 Jul 2009 10:02:21 +0000

Does giving away free stuff buy brand loyalty? Hmmm. Matthijs Roumen argues against Moonfruit’s latest marketing ploy, which has been heralded by some as ‘the first seriously successful viral Twitter campaign’. To celebrate its 10th birthday, Moonfruit decided to give away 10 MacBooks to people who included the hashtag #moonfruit in one of their tweets. And within seven days it had over 45,000 new followers. You could argue either way on the success of this campaign – Matthijs reckons the figures that really matter are less flattering – but I’m more interested in his assertion that the campaign amounted to nothing more than spam. Your thoughts, caller?

Via ViralBlog

Philips vs 140 Characters of Genius

Gerry Kookmeyer — Wed, 08 Jul 2009 15:11:49 +0000

As champions of online creativity it pains (PAINS) us to reveal the success of Philips’ recent Twitter campaign. However, Matthijs Roumen has got hold of the numbers and they aren’t flash. He makes some pretty good points in his review, particularly in terms of the not-too-subtle commercial overtones. This is interesting because pages such as DellOutlet are far more commercial. Perhaps it has something to do with how upfront brands are about their motivations. If one wants to take a more matey/creative/fun approach than simply saying ‘come here for great deals and new product info’ they might need to be a bit more subtle.

Via ViralBlog

Dell on Twitter

Gerry Kookmeyer — Sat, 27 Jun 2009 03:46:51 +0000

Dell sales via Twitter have now passed the $3 million mark. What’s more, its Twitter page now has more than 700,000 followers. Figures like these must be every marketer’s wet dream – sales without media spend – but the PC giant has definitely put in the hard yards over the past two years. How many other brands have dedicated bloggers or a history of campaigns like Dell IdeaStorm and StudioDell? For more on the Dell story see Igor Beuker’s latest post.

Via ViralBlog

Fred Wilson on the value of Twitter

Gerry Kookmeyer — Mon, 22 Jun 2009 22:05:03 +0000

Venture capitalist Fred Wilson (who has more than a few shares in Twitter) “predicts that at current growth rates, Twitter [and Facebook] will surpass Google [as a source of traffic] for many websites in the next year.” Wow. Find out what else he had to say at the 140 Characters Conference.

(Via TechCrunch)

Terminator Salvation on Twitter

Gerry Kookmeyer — Wed, 03 Jun 2009 06:10:37 +0000

This competition to promote the release of Terminator Salvation: Resistance 2018 is now closed but it’s a good example of the buzz brands can create using Twitter. In a nutshell, folk were encouraged to join the human resistance and help decode communications intercepted on Twitter. I’m not sure what the prizes were. But I like the fact the Terminator people are now encouraging feedback so they can deliver bigger, better games in the future. After all, not every brand invites criticism.

BakerTweet

Gerry Kookmeyer — Sat, 23 May 2009 20:59:15 +0000

Now this is what I call quality use of technology. The good people at Poke in London have created a tweeter system for the bakery next door to let locals know when their favourite bun is fresh out of the oven.

BakerTweet from POKE on Vimeo.