Introducing an exquisitely crafted website for French lingerie company, Aubade. The sophisticated and feminine tone, right down to the music box, is spot on for the brand. And the content has been carefully considered, with tips on topics such as the perfect French lover’s playlist, the fantasy wake-up call and the etiquette of the ear. Wouldn’t it be nice if more sites were this conceptual and visually interesting? I’m not saying everything has to have Flash animation but it is a bit of a downer when designers leave you to work with little more than a grid pattern (circa 1995).
Chainsaw, the agency that created the site, get more brownie points for extending the concept to include this piece of theatre, in which it reinvented the girl next door fantasy. I wonder how many people apart from agency staff actually saw it. (I’ll always remember the large billboard outside our office at Y&R that scammers would use between skinning to erect an idea, take a photo then pull it down five minutes later!)
Puma has come up with a series of clips to demonstrate its commitment to motorsport, golf, running and fitness. I would have been tempted to highlight their new range a little more (as you’ll see it’s quite subtle apart from the giant Puma sign). Plus I don’t know if a retro feel is the way to go for a brand in desperate need of modernising (IMO). But the soundtrack is very catchy and the clever stage set-ups make me smile. They’d make good idents for Puma-sponsored events and sports coverage.
Here’s a viral campaign for the Swedish Postal Service that made it onto the latest Contagious DVD. The company found 18-24 year olds weren’t big fans of snail mail, so its agency came up with the idea of Stefan the Swopper, a Stockholm dude who decided to swop all his worldly belongings in the space of one month. Stefan was everywhere – on blogs, Facebook, Twitter etc – encouraging people to swop with him via SPS’ parcel service. Of course the idea of him actually swopping all his stuff was a bit of PR spin but the campaign did attract 4 million unique visitors plus heaps of free media coverage. (Sorry you’ll have to Google the campaign yourself – something weird is happening when I try to create a link.)
Our researchers have struggled to find much in the way of online goodness this week so sit back and have a laugh at this mash from Cassette Boy, celebrating the personification of suave that is Sir Alan Sugar.
True to AC/DC’s rebel status, Sony Music Creative is breaking though firewalls using the world’s first music video in Excel format. Take that you IT nazis! So far it’s had 1 million downloads and over 1.4 million YouTube views.
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