Kookmeyer Institute » Viral

Only at Easter: Cadbury Creme Egg Cad-apult

Gerry Kookmeyer — Mon, 25 Apr 2011 06:07:16 +0000

From our small things amuse small minds file…

Skittles Touch: Cat

Gerry Kookmeyer — Tue, 05 Apr 2011 08:17:43 +0000

So silly. So fun. So Skittles. If you’re bored, search YouTube for all their other stuff too.

Coca-Cola Happiness Truck

Gerry Kookmeyer — Tue, 01 Mar 2011 08:28:10 +0000

What comes after a Happiness Machine? If you’re Coca-Cola the answer is a Happiness Truck – driving around Rio. While there is part of me that feels the company is simply buying friends with freebies, I do love the feel good vibe that gets people smiling like they do.

Most Contagious 2010

Gerry Kookmeyer — Fri, 17 Dec 2010 20:55:42 +0000

It’s that time of year again for the Contagious round-up of the best in digital. Some of my personal favourites from recent CDs (editions 22 and 23) include: ‘Breaking the Cycle’ – a campaign from U by Kotex that shakes up the crimson tide category with its sheer honesty; ‘Let’s Colour’ – a Dulux campaign with great feel good factor; and, ‘Microsoft Kin’ – branded entertainment that had the balls to ask if a person’s social media friends were really friends at all.

View more presentations from Contagious.

The V word (viral)

Gerry Kookmeyer — Wed, 06 Oct 2010 23:34:12 +0000

Digital creatives already know the score when it comes to virals. But if you’re a client you may want to consider Wicher Le Poole’s article on ViralBlog before you bowl into your ad agency demanding two million views complete with innovative branding here, here and here. It could prove a good reality check.

Recipe for viral success

Gerry Kookmeyer — Sat, 11 Sep 2010 09:28:07 +0000

‘Viral marketing hotdog’ Jonah Peretti has spoken and the word from on high is that viral success can be yours in five (5!) simple steps. You might remember Jonah from the Nike sweatshop emails in which he tried to get the word ‘sweatshop’ stitched on his Nike iD sneakers (classic!). He’s also the founder of BuzzFeed and The Huffington Post. Jonah likes to target what he calls the ‘Bored at work network’ who will pass on almost anything remotely interesting. If you ask me, the secret is coming up with something extremely dumb that will appeal to the lowest common denominator. A woman I know created a video of gingerbread men doing the haka in an oven – and it got over five million views (5 million!). Case closed.

Jonah Peretti Viral Meetup Talk

Old Spice case study

Gerry Kookmeyer — Wed, 25 Aug 2010 10:42:31 +0000

You’re most probably blind if you haven’t seen any of ‘The Man Your Man Could Smell Like’ campaign by W+K, but in any case here’s the case study. Man, I wish I had worked on it.

Via Creativity

The Fed Express for Gillette

Gerry Kookmeyer — Tue, 24 Aug 2010 07:52:08 +0000

Witness the magic of Roger Federer’s take on the old apple and the arrow trick. The man is all class. What I love is the sheer simplicity of this staged scene, tacked onto the end of a (no doubt boring) Gillette photo shoot. This viral has been viewed more than 6.44 million times in a very short space of time. I’d almost go to the extreme and turn it into a really tacky ad playing on the ‘idea’ of smooth move/smooth shave, just for a laugh. I may change my mind on this when I wake in the morning. Ha, ha. Anyway, enjoy.

Volkswagen Fun Theory

Gerry Kookmeyer — Fri, 09 Jul 2010 03:56:15 +0000

DDB Stockholm has won a Cyber Grand Prix for its ‘Volkswagen Fun Theory’ campaign. Here’s the case study that pretty much explains it all. Well worth a look.

The French art of loving

Gerry Kookmeyer — Wed, 10 Feb 2010 22:59:46 +0000

Introducing an exquisitely crafted website for French lingerie company, Aubade. The sophisticated and feminine tone, right down to the music box, is spot on for the brand. And the content has been carefully considered, with tips on topics such as the perfect French lover’s playlist, the fantasy wake-up call and the etiquette of the ear. Wouldn’t it be nice if more sites were this conceptual and visually interesting? I’m not saying everything has to have Flash animation but it is a bit of a downer when designers leave you to work with little more than a grid pattern (circa 1995).

Chainsaw, the agency that created the site, get more brownie points for extending the concept to include this piece of theatre, in which it reinvented the girl next door fantasy. I wonder how many people apart from agency staff actually saw it. (I’ll always remember the large billboard outside our office at Y&R that scammers would use between skinning to erect an idea, take a photo then pull it down five minutes later!)