Kookmeyer Institute

The man had exceptional speech writers as well as designers.

Funny, tongue-in-cheek video from the Dutch National Maritime Museum that shamelessly piggybacks off the popularity of Facebook and its creator Mark Z. I’d give it ten out of ten for execution, especially the voiceover. Tonally it looks pretty progressive for a museum. I imagine the brief said something about attracting a new generation of visitors.

I wish I had a client like Burberry. Everything it does is slick, from the behind the scenes content and tryvertising on Facebook to the 178 videos on its You Tube channel. Here’s the Burberry bigwigs’s take on social enterprise, courtesy of a promo video for one of its suppliers.

Here’s a nice YouTube page takeover from Schick. I like the way they link to Facebook. But whoaaaa, spare us the page of razor jibber jabber, like ‘proprietary technology to pack advanced lubrication…’ Wouldn’t it be better to throw in a sampling programme that rewarded followers?