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Making hay while the celebrity sun shines.

True ‘A-list’ celebrities rarely make themselves available to the Kiwi public. So when they do, retailers need to milk the opportunity for all it’s worth via social media. This thought struck me when Gordon Ramsay …
Kookmeyer buries old blog, changes editorial tack.

The people have spoken! By showcasing the latest digital creative from around the world over the past three years, I had hoped to inspire marketing managers and business owners here in NZ. But it didn’t quite …

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