Jun 22, 2009
Coke Zero: Impossible made possible
As a fan of the TVCs for Coke Zero’s ‘Impossible made possible’ campaign, I couldn’t wait to check out the online activity. Granted, it kicks off with a nice introduction that ties in what happens above-the-line. Unfortunately that’s about as good as it gets. The games in the simulator – your challenge should you accept it is to juggle three hot dates – are clumsy and just not fun. While the use of virtual dolls rather than real models has a creepy Second Life feel to it.
