Jul 31, 2009
@Gilly
“Come in Gilly, repeat, come in Gilly, over.” Looks like Adam Gilchrist (the batsman who always walked – yeah right) has gone bush, judging by his tweets on the Ashes series. Gilly was enlisted by UK telco, 3, for the job of celebrity tweeter in a move that could have proved a masterstroke given his inside knowledge. Alas the tweets have been few and far between and often bordered on the banal. No doubt 3′s praying for a spectacular comeback to the keyboard, otherwise this campaign will probably do the brand more harm than good.
