Oct 16, 2011
Heinz Facebook fan-store and personalised soup
Neat idea for Heinz fans in the UK – send friends suffering from the autumn chills a personalised can of soup (£1.99 including delivery!). This certainly has novelty value and it’s bound to put a smile on the faces of recipients. The company says: “Because Facebook is a place people choose to engage with our brand, we want to be there… Our use of these channels doesn’t replace TV, but it is a great compliment to it because it allows the consumer to spread the word and they engage more than they would with traditional channels such as TV or Radio.” Good stuff.
