Apr 14, 2010
Jacques d’Azur can’t go to Cannes this year
Money doesn’t make an idea good. But it can lead to great execution which is often enough to capture many people’s imagination. Take a look at this interactive video for Stella using Facebook connect then consider how effective it would have been as a plain old HTML email. The answer: probably not half as much. I particularly like the way photos from people’s profiles are seamlessly integrated into the plot. That plus the reward of a free movie when you forward the promotion to four friends (a nice touch to leverage existing Stella content).
