May 20, 2010
Love Never Dies
Andrew Lloyd Webber’s latest show, Love Never Dies, is now playing in London with ticket prices starting from a reasonable £25. Which is somewhat less than it cost to produce this nicely crafted website. Navigating the amusing yet fairly simple circus games I started to wonder how well this really promoted the actual show. That was until I clicked on the gallery which reveals a heap of behind-the-scenes coverage featuring actors, stage managers, scenes, the after party and more. To me, this is the kind of stuff people are really interested in and one of the best ways to find a true brand connection. For other brands, the content could be a factory tour, backstage at an event or a virtual seat at an important board meeting. Whatever it is, I think it helps break down the barriers between brand and consumer.
