Feb 6, 2010
Lynx ‘Say Cheese’
Did you know more people in the US have iPhones than Twitter accounts? I digress because this mobile application for Lynx was actually created in London by BBH London. It’s the unexpected twist at the end that made it my favourite (see also, ‘Spin the Bottle‘ and ‘Perfect Man Revealed‘). I just wonder if the agency could have gone a little more raw than ‘addy’ in the execution, given it is meant to be viral.