May 2, 2010
Mercedes SLS
I’m a sucker for big picture backgrounds plus video content. And this site for Mercedes has both in spades. If I was being fussy, I’d argue some of the interactive prompts, such as those encountered in the test drive, don’t feel very natural or entirely convincing. We can be so desperate to engage users that we don’t see how it can get in the way of enjoying content. Still, a pretty good effort. There’s also an iPhone app that lets you race through tunnels like the one in the shoot.
