Jul 14, 2010
Old Spice mutual admiration society
Tweet nicely about Old Spice and it could be you receiving a personalised message viewed by millions on YouTube, just as fans including Ellen DeGeneres, Perez Hilton and Rose McGowan have already. I wonder if these celebs are actually paid ambassadors. Not a silly idea when you consider the respective popularity of all involved. In any case, I’m impressed by the way the brand is monitoring social media and acknowledging folk. It reminds me of a nice email I sent to the makers of Cyclops yoghurt last week. They didn’t even reply (!) so I wrote again, saying I lied and that their yoghurt really sucked. Yeah that’ll teach ‘em.