Kookmeyer Institute

From our small things amuse small minds file…

New Zealand marketers still seem suspicious of social commerce. I guess it’s easy for global brands to talk about low set-up costs. But if you do have the budget and a decent-sized audience, pop-up stores like this one from Chanel can be a good idea. It was created as part of the pre-launch for a new range of lipstick, which gave Facebook fans a chance to buy before the products hit cosmetic counters. I have no idea of the uptake but this is a smart way to take advantage of Facebook’s shareability and turn fans into advocates (the f-store also appeared as a ‘wall-store’ in news feeds).

If you’re not reading socialcommercetoday.com you’re missing out on some impressive critical thinking. Here’s a recent post featuring Mitch Joel, one of the key thought leaders in social commerce today. Take 50 minutes out to watch this and you might learn something.

The page invasions of this online game for Magnum remind me a lot of Lynx’s old Party Across The Internet advertising. The execution is very slick. But I can’t believe they didn’t attach some sort of prize for the highest score. Might have got a few more views if they had…

Dutch airline KLM is fast becoming one of my favourite brands for the way it listens and responds to customers using social media. The short story is that KLM put on an extra flight following one tweet. Play the case study to find out what made it so special.

You don’t think the event was staged, do you? Seems convenient that the initial tweet stemmed from a hip DJ and film maker.

Here’s a nice YouTube page takeover from Schick. I like the way they link to Facebook. But whoaaaa, spare us the page of razor jibber jabber, like ‘proprietary technology to pack advanced lubrication…’ Wouldn’t it be better to throw in a sampling programme that rewarded followers?

So silly. So fun. So Skittles. If you’re bored, search YouTube for all their other stuff too.

To be honest I don’t pay much attention to things like augmented reality. For now, its applications seem to be limited to gimmicks that few brands can afford. I have the same basic attitude to 3D projection mapping. But this recent example is too cool to ignore. Great voiceover, great script and great depth treatments. Does anyone know if this played more than once? Was it early evening before little kids went to bed? How much re-jigging is required to make a projection work on different buildings?

Red Bull Street Art View showcases street art from all over the globe. Tag your favourite spot, share it with friends and help build the world’s largest art collection. It’s a good, low-risk initiative from the drinks brand that has already attracted a number of uploads. I only wish they had added a comprehensive thumbnail gallery for easy reference – it takes six clicks to view one image! Some music wouldn’t have gone amiss either.

Small things amuse small minds. That’s why I can’t get enough of this new bookmark widget/app thingy from M&M’s in Denmark. It’s just so clever and utter nonsense. Go to the microsite, drag the space ship to your bookmarks bar then go nuts…go peanuts as you destroy websites across the net!