Jul 9, 2009
Philips vs 140 Characters of Genius
As champions of online creativity it pains (PAINS) us to reveal the success of Philips’ recent Twitter campaign. However, Matthijs Roumen has got hold of the numbers and they aren’t flash. He makes some pretty good points in his review, particularly in terms of the not-too-subtle commercial overtones. This is interesting because pages such as DellOutlet are far more commercial. Perhaps it has something to do with how upfront brands are about their motivations. If one wants to take a more matey/creative/fun approach than simply saying ‘come here for great deals and new product info’ they might need to be a bit more subtle.
Via ViralBlog