Jul 24, 2010
Pilot
Pen company Pilot has launched a web application that lets you create your own handwritten font. How cool is that! I think it’s spot on for the brand – electronic communication certainly lacks the personal connection we feel when we receive a handwritten letter. I haven’t tried the application yet because I don’t own a printer but judging by the video the default email template includes a big ugly pen. How subtle. Many brands go too far in wanting credit for their good deeds. Pilot just adds to the list.