Kookmeyer Institute

Casting Robert Downey Jr as Baker St’s most famous detective is like placing Tom Hanks in the role of Robert Langdon – it’s rubbish. But I digress. AKQA has orchestrated a cool new online game to create buzz around the upcoming Sherlock Holmes movie. All of the action takes place via Facebook because it takes a TEAM to solve a mystery. Alas, the profiler deduced I would be best in the role of Dr Watson, meaning I must play second fiddle to a Harvard geometer. The production values are slick and the copywriting first class, so sign-up and see what unfolds!