Kookmeyer Institute

Wow, 2.8 million clicks for a banner campaign! Uniqlo had a sale and decided to spread the word via a widget embedded by willing blog and website owners. Click the widget and the page transformed into a Uniqlo Lucky Ticket that revealed great deals or a tote bag prize. I encourage all brands to copy this idea and see if they get the same results. It will help if you have an uber cool, global brand with plenty of disciples (I can’t see the same idea working for Hallensteins or Barkers).

UNIQLO LUCKY SWITCH from HN on Vimeo.

Here’s a nice banner ad that tracks back to the last page visited. It works well in terms of positioning the VW as a smart car, though I’m not sure a rear-view camera is a big selling point. If you see any other executions of this campaign feel free to send them through.