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Kookmeyer Institute

Becks beer giveaway

Becks is giving away beer on Facebook. Nice. I wonder how many punters will be converted to the brand. Either way it looks like a good money spinner for bars – two of us spent $30 on finger food at La Zeppa. The only downer with the mobile vouchers is the fact most cash registers aren’t bluetooth enabled, so the poor old barman has to key the 16-digit code into the eftpos terminal every time.

Becks

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Beats watching TV.