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	<title>Kookmeyer Institute &#187; Cheese</title>
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	<description>Digital work I wish I was doing</description>
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		<title>Lynx &#8216;Say Cheese&#8217;</title>
		<link>http://kookins.com/lynx-say-cheese/</link>
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		<pubDate>Fri, 05 Feb 2010 21:11:45 +0000</pubDate>
		<dc:creator>Gerry Kookmeyer</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Cheese]]></category>
		<category><![CDATA[Lynx]]></category>
		<category><![CDATA[Mobile apps]]></category>

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		<description><![CDATA[Did you know more people in the US have iPhones than Twitter accounts? I digress because this mobile application for Lynx was actually created in London by BBH London. It&#8217;s the unexpected twist at the end that made it my favourite (see also, &#8216;Spin the Bottle&#8216; and &#8216;Perfect Man Revealed&#8216;). I just wonder if the [...]]]></description>
			<content:encoded><![CDATA[<p>Did you know more people in the US have iPhones than Twitter accounts? I digress because this mobile application for Lynx was actually created in London by BBH London. It&#8217;s the unexpected twist at the end that made it my favourite (see also, &#8216;<a title="Lynx mobile apps" href="http://www.youtube.com/watch?v=e6GCuBz1pKI&amp;feature=PlayList&amp;p=44E3CCB18C7BAE63&amp;index=0&amp;playnext=1" target="_blank">Spin the Bottle</a>&#8216; and &#8216;<a title="Lynx mobile apps" href="http://www.youtube.com/watch?v=YRUfhDkUyWg&amp;feature=PlayList&amp;p=44E3CCB18C7BAE63&amp;index=1&amp;playnext=2&amp;playnext_from=PL" target="_blank">Perfect Man Revealed</a>&#8216;). I just wonder if the agency could have gone a little more raw than &#8216;addy&#8217; in the execution, given it is meant to be viral.<br />
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