http://kookins.com Digital work I wish I was doing Sun, 29 Jan 2012 09:28:06 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://kookins.com/the-burger-king/ http://kookins.com/the-burger-king/#comments Mon, 22 Feb 2010 10:35:07 +0000 Gerry Kookmeyer http://kookins.com/?p=1487 His Royal Highness, the Burger King, is finally winging his way to NZ! And it’s about time. Y&R has murdered that account for a decade or more, shooting TV ads about monkeys testing burgers and rugby girls on horseback. Meanwhile BK in the US has been doing a lot of good work, including branded Xbox games featuring the King for only $3.99. And now Colenso looks set to go down the same route. The TVC leaked so far looks pretty slick and leaves me wanting more. The only thing I found a little lame was the ‘reality video’ on Facebook (the one where the King arrives at the airport). Posting such faux user content is just treating punters like mugs. It’s an AD CAMPAIGN guys – treat it that way! Let’s hope BK uses this fresh start to improve its actual in-store experience – some of the stores are pretty grubby. (What’s with that 50s theme anyway?)

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