Kookmeyer Institute

Dell sales via Twitter have now passed the $3 million mark. What’s more, its Twitter page now has more than 700,000 followers. Figures like these must be every marketer’s wet dream – sales without media spend – but the PC giant has definitely put in the hard yards over the past two years. How many other brands have dedicated bloggers or a history of campaigns like Dell IdeaStorm and StudioDell? For more on the Dell story see Igor Beuker’s latest post.

Via ViralBlog