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	<title>Kookmeyer Institute &#187; Dell</title>
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	<description>Digital work I wish I was doing</description>
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		<title>Dell on Twitter</title>
		<link>http://kookins.com/dell-on-twitter/</link>
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		<pubDate>Sat, 27 Jun 2009 03:46:51 +0000</pubDate>
		<dc:creator>Gerry Kookmeyer</dc:creator>
				<category><![CDATA[Retail]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[Social media marketing]]></category>

		<guid isPermaLink="false">http://kookins.com/?p=568</guid>
		<description><![CDATA[Dell sales via Twitter have now passed the $3 million mark. What&#8217;s more, its Twitter page now has more than 700,000 followers. Figures like these must be every marketer&#8217;s wet dream &#8211; sales without media spend &#8211; but the PC giant has definitely put in the hard yards over the past two years. How many other [...]]]></description>
			<content:encoded><![CDATA[<p>Dell sales via Twitter have now passed the $3 million mark. What&#8217;s more, its <a title="DellOutlet" href="http://twitter.com/DellOutlet" target="_blank">Twitter page</a> now has more than 700,000 followers. Figures like these must be every marketer&#8217;s wet dream &#8211; sales without media spend &#8211; but the PC giant has definitely put in the hard yards over the past two years. How many other brands have dedicated bloggers or a history of campaigns like Dell IdeaStorm and StudioDell? For more on the Dell story see Igor Beuker&#8217;s <a title="Dell on Twitter" href="http://www.viralblog.com/social-media/how-dell-boosts-sales-3-million-with-twitter/" target="_blank">latest post</a>.</p>
<p><a href="http://twitter.com/DellOutlet" target="_blank"><img class="alignleft size-full wp-image-569" title="Dell" src="http://kookins.com/wp-content/uploads/2009/06/Dell.jpg" alt="Dell" width="600" height="398" /></a></p>
<p>Via <a title="ViralBlog" href="http://www.viralblog.com" target="_blank">ViralBlog</a></p>
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