Dec 29, 2009 0
Razorfish Digital Brand Experience Report 2009
More essential reading from Razorfish on the way consumers engage with brands in the digital world. One of the most interesting findings was that 44% of ‘connected consumers’ follow a brand on Twitter for exclusive deals or offers. In the words of the authors, “The myth of marketing-free social spaces is just that.” I guess this explains Dell’s amazing success on the site. It also re-affirms to me that there is no one recipe for success on Twitter – you need a mish-mash of offers, insights, breaking news, engagement and customer service delivered in a more friendly way than most corporate comms. What might work for one brand might not for another.
