http://kookins.com Digital work I wish I was doing Sun, 29 Jan 2012 09:28:06 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://kookins.com/ikea-malmo-on-facebook/ http://kookins.com/ikea-malmo-on-facebook/#comments Thu, 17 Dec 2009 23:40:57 +0000 Gerry Kookmeyer http://kookins.com/?p=1106 I love simple, cheap ideas that work their buns off, like this one for the opening of the new IKEA store in Malmö. The guys at Forsman & Bodenfors created a Facebook campaign that invited people to tag products for their chance to win. Now the stuff IKEA comes out with is hardly Charles Eames but Swedes love it and word about the new store – and interactive IKEA catalogue (extra brownie points F & B) – soon spread. I guess this is a more sophisticated, more engaging (and more sincere) version of those junk emails promising a reward if you forward it to 10 friends. I got one of these just the other day promising me a brand new Sony laptop. Yeah right.

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