Kookmeyer Institute

Google Creative Lab has put together a kick butt presentation to showcase creative uses of You Tube.
Most of it’s stuff I wish I was doing. But for all the big budget projects the one I really loved was the story of Lauren Luke (Slide 15), a self-taught make-up artist who defies many people’s perception of beauty in the cosmetics industry yet still attracts more than a million viewers. The crime is she hasn’t worked out a way to monetise her popularity. I hope she does!