Kookmeyer Institute

The MINI brand promise is all about having fun (and celebrating individuality). On that basis alone this treasure hunt application for iPhones scores top marks. I wonder if there were any rules like ‘must not leave the country’. If not, I’d hire a helicopter to catch the car then hide away in the most remote location possible.

Not exactly a new concept but the first I’ve seen as an iPhone application. Maybe it’s something the guys at Movember could latch on to for their next promotion.