Telling kids what they can’t do must be a tough job, so kudos to JWT Sydney for dreaming up this iPhone app.
It’s a racing game hijacked by a phone call that warns against the use of mobiles while driving. I had a better idea – simply raise the legal driving age to 23 – but I don’t think anyone was listening.
Oh who to believe! AKQA is shouting about results for its VW iPhone application – 4 million downloads plus an ’80% increase in leads, test drive and quote requests without a print ad, banner or broadcast spot in sight’. But compared to what exactly? One Facebook fan, Paul Bartlett, makes some interesting points in a post on the agency’s wall. Personally, I hope the stats are as flattering as they sound – I’m trying to get my own app across the line at the moment.
The Kookmeyer Institute creates copy and concepts for all things digital including websites, eDM campaigns, social media, video and mobile apps.