Kookmeyer Institute

Hmmm…rum+Jamaican theme+free party music…doesn’t sound like Malibu Rum has exactly reinvented the wheel with its new site but the execution is very slick. And they have made a big effort in terms of creating a whole story around the idea of Radio MaliBoomBoom. I really enjoyed the ‘weather forecast’ TV commercial – subtle but not so subtle that it is try hard (unlike the American version of The Office).