Kookmeyer Institute

My eyelids tend to get very heavy when people start talking technology but a recent post on Digital Ministry did catch my attention. The guts of Jon Mooney’s argument is that mobile websites are simpler, cheaper and just as good given the advances in the likes of HTML5. Not knowing the man, I couldn’t tell you whether he has commercial imperatives for talking in this way. One commenter has given an alternate view, which is: “Interesting, BUT I would say that another arguement may state that the mobile site is increasingly not needed these days? If I want facebook, linkedIn, Wikipedia, Google etc I go to that icon. If on the other hand I need specific information on a company I normally look at that website through my ipad or laptop. The internet icon is now just another icon on my iPhone desktop, it’s like a parallel universe. If I like you are on my iphone desktop, if I don’t you are invisible. Will a great mobile site change this?”

Did you know more people in the US have iPhones than Twitter accounts? I digress because this mobile application for Lynx was actually created in London by BBH London. It’s the unexpected twist at the end that made it my favourite (see also, ‘Spin the Bottle‘ and ‘Perfect Man Revealed‘). I just wonder if the agency could have gone a little more raw than ‘addy’ in the execution, given it is meant to be viral.