Jun 16, 2009 0
To be or not to be…on Facebook
That is the question for companies like Wal-Mart that create profiles only to abandon them soon after. If you’re in two minds about the next step for your brand, you might like to catch a recent post by Igor Beuker. It’s full of interesting titbits like the fact the H&M Hyves page now has 250,000 members, even though the company ignores it completely. There will always be exceptions to the norm like this one but, as Igor points out, you generally get out what you put in to online communities.
(Via ViralBlog)