Kookmeyer Institute » Online communities http://kookins.com Digital work I wish I was doing Sun, 29 Jan 2012 09:28:06 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 To be or not to be…on Facebook http://kookins.com/to-be-or-nor-to-be-on-facebook/ http://kookins.com/to-be-or-nor-to-be-on-facebook/#comments Tue, 16 Jun 2009 00:57:19 +0000 Gerry Kookmeyer http://kookins.com/?p=302 That is the question for companies like Wal-Mart that create profiles only to abandon them soon after. If you’re in two minds about the next step for your brand, you might like to catch a recent post by Igor Beuker. It’s full of interesting titbits like the fact the H&M Hyves page now has 250,000 members, even though the company ignores it completely. There will always be exceptions to the norm like this one but, as Igor points out, you generally get out what you put in to online communities.

NewWalmart

(Via ViralBlog)

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