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Kookmeyer Institute

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Murdoch gets serious on pay-to-view

What do you do when your media empire loses $3.4bn (billion) in one year? Answer: make people pay for online content (or at least try). One of the biggest hurdles Murdoch faces is the fact the BBC will always provide a free news service. Then there’s the issue of copyright (what a nightmare to police online!). I’m no media expert so check out the response from rival publishers.

Murdoch

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