Kookmeyer Institute

I know what you’re thinking – how can I sneak off to the football on Valentine’s Day without getting red carded from the bedroom? Well fear not, for the lads at Puma have brainstormed a truly romantic gesture to keep you onside with your better half. Simply dedicate this charming love song via Facebook or email and prepare for the red carpet treatment when you get home. The Puma ‘HardChorus’ ad, ‘featuring’ a motley collection of Tottenham supporters, will air during TV coverage of the Bolton v Tottenham FA Cup tie.

Puma has come up with a series of clips to demonstrate its commitment to motorsport, golf, running and fitness. I would have been tempted to highlight their new range a little more (as you’ll see it’s quite subtle apart from the giant Puma sign). Plus I don’t know if a retro feel is the way to go for a brand in desperate need of modernising (IMO). But the soundtrack is very catchy and the clever stage set-ups make me smile. They’d make good idents for Puma-sponsored events and sports coverage.