Kookmeyer Institute

Researchers at the Kookmeyer Institute deny the validity of all quantitative research unless said research finds in favour of creatives. With this in mind, it is with delight that we present Sally Cole’s ‘Creative Insight’s on Rich Media‘. Sally’s a business marketing manager at Google. Her main conclusion from an analysis of aggregate trends was that advertisers should use video and larger creative sizes for higher click-through rates. Hopefully this means the end of billboard artwork converted to 234×60 banner ads.