Kookmeyer Institute

Does giving away free stuff buy brand loyalty? Hmmm. Matthijs Roumen argues against Moonfruit’s latest marketing ploy, which has been heralded by some as ‘the first seriously successful viral Twitter campaign’. To celebrate its 10th birthday, Moonfruit decided to give away 10 MacBooks to people who included the hashtag #moonfruit in one of their tweets. And within seven days it had over 45,000 new followers. You could argue either way on the success of this campaign – Matthijs reckons the figures that really matter are less flattering – but I’m more interested in his assertion that the campaign amounted to nothing more than spam. Your thoughts, caller?

Via ViralBlog