Kookmeyer Institute

This competition to promote the release of Terminator Salvation: Resistance 2018 is now closed but it’s a good example of the buzz brands can create using Twitter. In a nutshell, folk were encouraged to join the human resistance and help decode communications intercepted on Twitter. I’m not sure what the prizes were. But I like the fact the Terminator people are now encouraging feedback so they can deliver bigger, better games in the future. After all, not every brand invites criticism.