Kookmeyer Institute

DDB Canada has come up with the idea of live Twitter murals to catch the attention of busy Americans in New York, Chicago and LA. Maybe Tourism New Zealand would have been better off doing this kind of stuff rather than blowing $300,000 a day on a giant rugby ball.

Tweet nicely about Old Spice and it could be you receiving a personalised message viewed by millions on YouTube, just as fans including Ellen DeGeneres, Perez Hilton and Rose McGowan have already. I wonder if these celebs are actually  paid ambassadors. Not a silly idea when you consider the respective popularity of all involved. In any case, I’m impressed by the way the brand is monitoring social media and acknowledging folk. It reminds me of a nice email I sent to the makers of Cyclops yoghurt last week. They didn’t even reply (!) so I wrote again, saying I lied and that their yoghurt really sucked. Yeah that’ll teach ‘em.

“Come in Gilly, repeat, come in Gilly, over.” Looks like Adam Gilchrist (the batsman who always walked – yeah right) has gone bush, judging by his tweets on the Ashes series. Gilly was enlisted by UK telco, 3, for the job of celebrity tweeter in a move that could have proved a masterstroke given his inside knowledge. Alas the tweets have been few and far between and often bordered on the banal. No doubt 3′s praying for a spectacular comeback to the keyboard, otherwise this campaign will probably do the brand more harm than good.

Dell sales via Twitter have now passed the $3 million mark. What’s more, its Twitter page now has more than 700,000 followers. Figures like these must be every marketer’s wet dream – sales without media spend – but the PC giant has definitely put in the hard yards over the past two years. How many other brands have dedicated bloggers or a history of campaigns like Dell IdeaStorm and StudioDell? For more on the Dell story see Igor Beuker’s latest post.

Via ViralBlog

Venture capitalist Fred Wilson (who has more than a few shares in Twitter) “predicts that at current growth rates, Twitter [and Facebook] will surpass Google [as a source of traffic] for many websites in the next year.” Wow. Find out what else he had to say at the 140 Characters Conference.

(Via TechCrunch)