Sep 13, 2010 0
Uniqlo Lucky Counter
The more you tweet about a product, the cheaper it becomes for everyone. More simple genius from Uniqlo.
Jun 12, 2010 0
Uniqlo Lucky Switch
Wow, 2.8 million clicks for a banner campaign! Uniqlo had a sale and decided to spread the word via a widget embedded by willing blog and website owners. Click the widget and the page transformed into a Uniqlo Lucky Ticket that revealed great deals or a tote bag prize. I encourage all brands to copy this idea and see if they get the same results. It will help if you have an uber cool, global brand with plenty of disciples (I can’t see the same idea working for Hallensteins or Barkers).
UNIQLO LUCKY SWITCH from HN on Vimeo.
Sep 8, 2009 0
Uniqlo
Finally, a Uniqlo site I can understand and navigate. They certainly spend the big bucks on online media. UPDATE: Site no longer live, sorry.
