Jul 9, 2010 0
Volkswagen Fun Theory
DDB Stockholm has won a Cyber Grand Prix for its ‘Volkswagen Fun Theory’ campaign. Here’s the case study that pretty much explains it all. Well worth a look.
Feb 20, 2010 0
VW 2010 GTI story
Oh who to believe! AKQA is shouting about results for its VW iPhone application – 4 million downloads plus an ’80% increase in leads, test drive and quote requests without a print ad, banner or broadcast spot in sight’. But compared to what exactly? One Facebook fan, Paul Bartlett, makes some interesting points in a post on the agency’s wall. Personally, I hope the stats are as flattering as they sound – I’m trying to get my own app across the line at the moment.
Jul 4, 2009 0
Volkswagen (again!)
Here’s a nice banner ad that tracks back to the last page visited. It works well in terms of positioning the VW as a smart car, though I’m not sure a rear-view camera is a big selling point. If you see any other executions of this campaign feel free to send them through.
