Kookmeyer Institute

Take a look at the future of publishing (possibly). Adobe talks as if the new iPad is the best thing since sliced bread but can it really add that much more to users’ online experience? Rather than merely sexing up the way titles are packaged, I think publishers need to focus on more new ways to truly engage users, be it journalists replying to comments on every story, asking users what they want, giving them buying power, creating targeted events or finding a better solution to banner advertising.