May 10, 2010
Umbro
I’d like to think I’m impervious to the tactics of advertisers. Too smart and too strong to be so readily influenced. Alas, it took all of five minutes browsing through this new-ish Umbro site to reverse a lifetime of hostility toward the brand. Check out the nice mix of football fodder and pop culture (emerging bands on MySpace not Oasis), the way they have a laugh at themselves in the fashion faux pas gallery and the nice tone they’ve struck in social media. Hopefully we’ll get to see more content that reflects/explores the company’s Mancurian upbringing.
