Dec 30, 2011
Vail Resort’s social media platform
It must be pretty hard to stand out from the competition when every ski field has, well, er, snow and mountains. So if you can come up with something novel that adds value to skiers’ experience, as Vail has done with its EpicMix app, then all the better. Using the radio frequency identification chip in lift tickets, EpicMix tracks the progress of skiers, giving them rewards, badges, live friend connectivity, statistics and instant access to photos taken by the resort’s photographer (as you will see from the video). Very cool.