Jul 13, 2009
VB – The Drinking Beer
Fair dinkum! Droga5′s first stab at the VB account is pretty hard case, particularly the commentary. Capturing the essence of what it is to be a bloke, the campaign divides VB drinkers into tribes from ‘Men who won’t eat quiche’ to ‘Cashed up bogans’. It’s good to see another site make the move to ’all video’ content although it’s a shame the agency hasn’t pushed user interaction beyond what is a fairly basic Facebook/Twitter upload (the potential is certainly there).
