Feb 20, 2010
VW 2010 GTI story
Oh who to believe! AKQA is shouting about results for its VW iPhone application – 4 million downloads plus an ’80% increase in leads, test drive and quote requests without a print ad, banner or broadcast spot in sight’. But compared to what exactly? One Facebook fan, Paul Bartlett, makes some interesting points in a post on the agency’s wall. Personally, I hope the stats are as flattering as they sound – I’m trying to get my own app across the line at the moment.
